The stores interior goes in line with the brand aesthetic by combining functionality and design, creating a contrast interior of blonde wood against concrete and marble.
A brand’s advertising campaign has a very specific aim in mind –as a carefully crafted fusion of the brand’s core values and signature visual codes, this collection of references is meant to encapsulate and appeal to its archetypal customer.
Singing about a woman, the archetype of the woman itself.
“How enduring, how we need durability / The sky before sunrise is soaked with light / Rosy colour tints buildings, bridges, and the Seine” Nadège Vanhee-Cybulski chose Nobel Prize Czes? It’s that wandering around as in a sort of situationist walk, not sure what will resurface from its powerful heritage. The collection felt polyhedric and at a closer look it revealed all its beautiful craftsmanship.
A beautifully timeless wool long cape in midnight blue lined in a rosy dusty brick tone and paired with a sporty ribbed sweater and tights. Classic cut pants and laced-up thigh-high boots as borrowed from man’s wardrobe.
And it’s the search for the perfect balance of draping around the female body the protagonist of the collection.
The gracious volumes protruding along the figure with bias cut, deconstructed, rigorously in black with hand-painted splash of purple and blue.