So something like Nicks SEOFirm.com/Philadelphia/Specific-Location-Content. The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.Link in sub-directories can feed authority to parent directories.For example, if I wanted to build authority around a core concept, I would focus my domain on that concept.If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.
It means that your URL architecture should be built in a way so authority flows upwards through your directories.
From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.
Essentially we targeted the low-hanging fruit; keywords identified by our model that could generate a minimum level of traffic in 3 months or less, with a minimum investment in content development.
We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.
The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.