What works better for most men is wearing interesting accessories.
By contrast, older men significantly benefit from more formal clothing when it comes to approachability.
After spending over a year conducting research into the matter, Starbucks decided that all of their baristas should wear name tags. However, this isn’t going to apply to all professions.
A presidential candidate probably shouldn’t wear a nametag to increase approachability, for instance.
Each group got a random image from one of the image pairs (for instance: one group got a smiling version, some got a the neutral face) and the participants were given the following instructions: Imagine you need to ask a librarian a question.
Rate the approachability of this hypothetical librarian. a person’s approachability: This had the biggest impact of all factors.