Steve Jobs saw the wide-ranging potential of the school market early on.
Two years after Apple was founded, it scored a contract to bring 500 computers to Minnesota schools.
But the story of the Chromebook isn’t simply one of undercutting the competition.
It’s a pretty astonishing number for a product many pundits deemed doomed in its early stages. Now some of the biggest players in technology are poised to make a new push into education.
But while education wasn’t the primary focus in the launch of the first i Pad, the potential for the devices as part of classroom curriculum came into sharp focus as the limitations of netbooks became painfully clear.
i Pads offered a premium hardware experience, and with a starting price of 9 retail, they weren’t exactly cheap, but were certainly comparable to some netbooks.
It promoted apps like “The Elements” from the outset, as it worked to convince a still-skeptical press that its new offering was more than just a big i Phone.
And as Phil Schiller would put it, addressing a crowd at an event a few years later, “education is deep in Apple’s DNA.” That aspect had never left the company, as a generation who grew up using Apple IIe and Macintosh units in computer labs began making computer-purchasing decisions of their own.