In a 2012 study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event.
Men and women made decisions in a similar manner which incorporated the physical attractiveness and likability of the viewed participants in their evaluation.
Men and women are rotated to meet each other over a series of short "dates" usually lasting from three to eight minutes depending on the organization running the event.
According to the New York Times, participants in speed dating experience an average of 2 in 10 or 3 in 10 matches.The largest speed dating company in Australia is Fastlife. Several online dating services offer online speed dating where users meet online for video, audio or text chats.Hurrydate was acquired by Spark Networks (Jdate/Christian Mingle). The advantage of online speed dating is that users can go on dates from home as it can be done from any internet enabled computer.On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.The time limit ensures that a participant will not be stuck with a boorish match for very long, and prevents participants from monopolizing one another's time.