Bakker commented: "Launching our channel in the UK, the world's second largest videogaming market, will propel Ginx to the big league.The next step for me is to accelerate the roll-out of fully localised channels in key markets around the globe."Video gaming is the only massively mainstream entertainment genre without a dedicated channel.The announcement was made by Ginx TV CEO Michiel Bakker at Edinburgh Interactive, the games industry's cross business gathering at the Edinburgh Festival, the world's largest arts Festival.Bakker was one of the original founders of MTV Networks Europe in 1987 and was also Chairman of Nickelodeon and Paramount Networks.
Ginx TV is looking at both High Definition and Standard Definition distribution.
More immediately, the hope is that this kind of technology can save a 121-year-old company emerging from 20 months of bankruptcy this week.
The question of whether Kodak can succeed will take years to answer.
My ambition here, is to do for gaming what MTV did for music.
Video Gaming has broken through into mainstream entertainment, yet is thoroughly under-represented on TV.